Softex Indonesia Berjaya di Indonesia Content Marketing Awards 2019

by : Grid


Posted on March 28, 2019 08:00 AM
Bagikan melalui :


Brand Personal Care khusus wanita Softex memperoleh penghargaan “The Content Marketing Implementation of The Year” di ajang Indonesia Content Marketing Awards (ICMA) 2019. Keseriusan Softex dalam mengimplementasikan strategi content marketing ternampak dari konten yang diciptakan.

 

Konten milik Softex yang lebih dari sekadar product content ditempatkan baik di website (http://happifyourworld.com/) maupun akun media sosial miliknya. Semua konten – tekstual maupun visual - terintegrasi serta sukses menggaet perhatian audiens yang ditargetkan.  Dengan segala konsistensi dan keseriusannya, Softex juga berhasil meraih predikat terbaik dalam kategori The Best Content Marketing Implementation dalam industri “Personal Care”, serta implementasi penggunaan Instagram terbaik di kategori Special Award.

 

Tahun ini ICMA menggelar tiga jenis penghargaan. Penghargaan untuk “Kategori Owned Media” dengan 9 cabang industri di dalamnya, “Kategori Influencer Marketing” dengan 2 cabang industri di dalamnya “The Best Inhouse Magazine” dengan 3 cabang industri, serta “Special Award” penghargaan bagi usaha brand dan pemerintahan dalam pendayagunaan platform media social.

 

Selengkapnya, inilah daftar pemenang dalam ICMA 2019:

THE BEST CONTENT MARKETING IMPLEMENTATION CATEGORY  (OWNED MEDIA)

Finance:

  • Jenius 1st Winner
  • DBS Sparks 2nd Winner
  • Commonwealth Bank 3rd Winner

Food & Beverages
  • Anmum  1st Winner
  • Dancow Parenting Center 2nd Winner
  • McDonald’s Indonesia 3rd Winner

Government & State Owned Enterprises
  • Kementerian Keuangan 1st Winner
  • Kereta Api Indonesia  2nd Winner
  • Sahabat Keluarga – Kementerian Pendidikan dan Kebudayaan 3rd Winner

Office Equipment/IT/Telecommunication
  • IFlix  1st Winner
  • First Media 2nd Winner
  • Acer Indonesia 3rd Winner

Automotive
  • Toyota Astra Motor 1st Winner
  • Daihatsu Indonesia  2nd Winner
  • Hyundai Mobil Indonesia 3rd Winner

Automotive Supporting
  • Auto 2000  1st Winner
  • Total Oil Indonesia  2nd Winner
  • Shop & Drive  3rd Winner

Personal Care
  • Softext Indonesia 1st Winner
  • Neurobion   2nd Winner
  • Systema 3rd Winner

Industrial 
  • Dulux  1st Winner
  • Rucika  2nd Winner
  • WIKA Water Heater 3rd Winner

Retail & Apparel
  • Brodo   1st Winner
  • Hypermart   2nd Winner

 

THE BEST INFLUENCER MARKETING IMPLEMENTATION CATEGORY

Private Sector

  • Anlene #AdaAtletDalamDirimu  1st Winner
  • Boneeto #BoneetoCupChallenge  2nd Winner
  • Suzuki Motorcycle Indonesia #KerenMasaKini 3rd Winner

Government & State Owned Enterprises
  • Kereta Commuter Indonesia #EtikaBerkomuter 1st Winner
  • Kementerian Keuangan #UangKita   2nd Winner
  • Bank Indonesia #BIGoesToCampus  3rd Winner

Special Awards
  1. The Best Creative Content in Influencer Marketing Implementation: Smartfren #INDONESIAGUEKEREN
  2. The Best Influencer Marketing Strategy: Eiger #LAGUPETUALANGAN

 

THE BEST INHOUSE MAGAZINE CATEGORY

State Owned Enterprises

  • Energia – Pertamina Drilling Services Indonesia 1st Winner
  • BRItaKita – Bank Rakyat Indonesia  2nd Winner
  • ONTRACK – Kereta Api Indonesia   3rd Winner

Government
  • Media Keuangan – Kementerian Keuangan 1st Winner
  • Kiprah – Kementerian PUPR  2nd Winner
  • Transmedia – Kementerian Perhubungan  3rd Winner

Private Sector
  • Antarkita – Trakindo  1st Winner
  • Beauty News – Martha Tilaar  2nd Winner
  • Triangle – Hutchison 3 Indonesia  3rd Winner


SPECIAL AWARDS
  1. THE BEST USE OF BRAND WEBSITE IN CONTENT MARKETING IMPLEMENTATION: JENIUS
  2. THE BEST USE OF FACEBOOK IN CONTENT MARKETING IMPLEMENTATION: COMMONWEALTH BANK
  3. THE BEST USE OF INSTAGRAM IN CONTENT MARKETING IMPLEMENTATION:SOFTEX INDONESIA
  4. THE BEST USE OF YOUTUBE IN CONTENT MARKETING IMPLEMENTATION: TOYOTA ASTRA MOTOR
  5. The Content Marketing Implementation of The Year: SOFTEX INDONESIA


Info selengkapnya terkait Indonesia Content Marketing Awards 2019 dapat diakses melalui tautan http://icmf.co.id